What is the history behind the Lacoste brand?

The Lacoste brand has a rich history that dates back to the early twentieth century. It was founded by the French tennis player René Lacoste, who became famous not only for his athletic achievements but also for his innovative contributions to sportswear. Born in 1904, Lacoste was an accomplished tennis player and won numerous titles, including seven Grand Slam singles titles. He gained the nickname "The Crocodile" due to his determination on the court, which ultimately inspired the logo of the brand. In 1933, René Lacoste teamed up with André Gillier, the owner of the largest knitwear company in France, to launch Lacoste's signature product, the polo shirt. This shirt was designed to provide both comfort and style for athletes, distinguishing itself from the traditional button-up shirts worn at the time. Made from a breathable cotton fabric known as petit piqué, the Lacoste polo shirt combined functionality with elegance, which quickly attracted a wide audience beyond the sports world. Lacoste's iconic green crocodile logo was embroidered onto the chest of the shirt, representing not only René’s nickname but also serving as a symbol of quality and innovation. Throughout the years, Lacoste expanded its product range well beyond polo shirts, venturing into various categories such as sportswear, footwear, fragrances, and accessories. The brand has maintained a strong presence in both the fashion and sports industries, becoming synonymous with luxury and casual style. Today, Lacoste is recognized around the globe for its distinctive style and commitment to quality. While the brand has evolved over the years, it continues to honor its heritage rooted in sportsmanship and timeless fashion. To learn more about its history and current offerings, one may want to explore lacoste.com for additional information.