To sign up for the La Quinta Returns program, individuals can visit the official La Quinta website. There, they will find a dedicated section for the loyalty program where they can easily complete the registration process. Generally, users will need to provide some personal information, such as their name, email address, and a password for their account. After submitting this information, a confirmation email may be sent to verify the account. Once registration is complete, members will begin to accrue points whenever they book stays at participating La Quinta properties. These points can be redeemed for numerous benefits, including free nights, exclusive offers, and more. It is always a good idea to check the website for any current promotions or additional details regarding membership benefits and requirements.