What is the Ad Rank and how does it affect my ads?

Ad Rank is the algorithmic formula used by Google AdWords to determine the positioning and visibility of ads in search results. It combines the bid amount, Quality Score (relevance and performance of the ad), and expected impact of extensions and formats. Ad Rank plays a crucial role in determining ad placement on the search engine results page and the cost-per-click (CPC) for advertisers. It affects your ads as a higher Ad Rank typically leads to better ad positions, increased visibility, and potentially higher click-through rates. However, having a high Ad Rank doesn't necessarily mean you'll always be in the top position; it also depends on the Ad Rank of other advertisers competing for the same keywords. To improve your Ad Rank, focus on creating highly relevant ads, optimizing keywords, improving landing page experience, and maintaining a competitive bid.