What is the difference between in-store and online pricing?

The difference between in-store and online pricing is primarily due to the varying costs associated with each platform. Online pricing often reflects lower costs since there is no need for physical retail space, resulting in potential savings that are passed on to customers. Additionally, online promotions, exclusive discounts, and shipping fees can affect the final price. In contrast, in-store pricing might include additional expenses like rent, utilities, and sales staff, which can contribute to slightly higher prices. However, some price variations are also influenced by regional factors, such as transportation costs or local demand. Regardless of these differences, Buckle.com strives to offer competitive prices and ensure customers receive quality products and exceptional service, regardless of the shopping method they choose.