How does Bing rank search results?

Bing ranks search results based on a complex algorithm that evaluates numerous factors to determine relevance and quality. The process incorporates signals like keyword usage, page content, user intent, and search history to deliver the most accurate results. Bing's algorithm also considers factors such as website authority, domain age, and social media signals to assess content credibility. User engagement metrics like click-through rates and dwell time are evaluated to understand the search results' effectiveness. Bing values fresh and updated content while also considering geographical and language relevance. Additionally, the algorithm utilizes machine learning techniques, constantly adapting and evolving to enhance search result accuracy. Bing's goal is to provide users with high-quality, relevant, and trustworthy information through a comprehensive ranking system.