Yes, users can utilize both Siri and Google Assistant with their Beats headphones, depending on the specific model they own. Many of the newer Beats headphones, such as the Beats Studio Buds and Beats Fit Pro, feature built-in support for voice assistants like Siri and Google Assistant. Users can activate these assistants with voice commands or by using designated buttons on the headphones. For instance, with Siri, users can press and hold the multifunction button to initiate their requests. It is important to ensure that the headphones are properly connected to your device and that any necessary setup steps have been followed. Individual experiences may vary based on the device and operating system being used. For detailed instructions on compatibility and setup, it is advisable to check the product manual or visit the official Beats website for more information.