What is the process for ad approval?

The process for ad approval in Microsoft Advertising generally involves several key steps designed to ensure that advertisements meet the platform's quality standards and comply with applicable policies. When an advertiser submits a new ad, the system automatically conducts an initial review focused on adherence to community guidelines, content regulations, and technical specifications. This includes examining the ad's text, images, and landing page for any prohibited content or formatting issues. Once the automated review is complete, a human reviewer may take a closer look, especially for ads that trigger specific flags or are marked for additional scrutiny. The duration of this review process can vary. In most cases, advertisers will receive a notification regarding the status of their ad, whether it is approved, disapproved, or requires modifications. If an advertisement is disapproved, it is important for the advertiser to carefully review the feedback provided, as it typically outlines the reasons for the disapproval. Making the necessary changes and resubmitting the ad can lead to approval. For the most current guidelines and specific requirements, it is advisable to check the relevant sections of the Microsoft Advertising website.