What kind of analytics does Zedo provide for running campaigns?

Zedo offers a range of analytics tools designed to provide detailed insights into the performance of advertising campaigns. These analytics typically include metrics on impressions, clicks, and conversions, allowing users to measure the effectiveness of their ad placements and strategies. By tracking impressions, Zedo helps advertisers understand how many times their ads were displayed to users, providing essential context for overall reach. Additionally, Zedo provides click-through rates, which indicate how often viewers interact with the advertisement by clicking on it. This metric is crucial for assessing audience engagement and the ad's ability to capture attention. Conversion tracking is also a key feature, enabling users to monitor the actions taken by those who clicked on their ads, such as completing a purchase or signing up for a newsletter. This allows advertisers to evaluate the return on investment of their campaigns more accurately. Moreover, Zedo's analytics may include real-time reporting features, which enable advertisers to make quick adjustments to their campaigns based on performance data. This flexibility can be critical for optimizing ad spending and targeting strategies as needed. For the most comprehensive understanding of the specific analytics Zedo provides, it is advisable to explore their current web page, as detailed features may vary or be updated over time.