How does Subuno work?

Subuno is designed to enhance the online transaction process and improve fraud prevention measures for e-commerce businesses. The platform operates by integrating with an online store's existing systems, allowing the merchant to monitor and analyze transactions in real time. At its core, Subuno utilizes advanced algorithms and machine learning to evaluate the risk level of every transaction based on various criteria. When a customer initiates a purchase, Subuno collects data related to that transaction. This includes factors such as customer behavior, account history, device fingerprinting, and even geolocation information. The system then processes this information through its proprietary algorithms, which assess the likelihood of fraud based on established patterns and historical data. If a transaction is flagged as potentially fraudulent, Subuno employs a customizable decision engine that enables merchants to determine how to proceed. Businesses can set specific thresholds for risk tolerance, allowing them to either block, review, or approve transactions automatically. This flexibility helps merchants strike a balance between reducing fraud and not rejecting legitimate sales. Furthermore, Subuno also offers reporting and analytics tools that provide insights into transaction patterns and potential vulnerabilities. This can help businesses refine their strategies and improve their overall fraud prevention efforts over time. By automating the risk assessment process and providing valuable data, Subuno aims to enhance the efficiency and security of online transactions for merchants. For more specific details about their services, it may be beneficial to visit their website for the latest information.