What investment strategies does Standard Life Investments employ?

Standard Life Investments employs a range of investment strategies to achieve optimal returns for its clients. These strategies include active management, where the investment team actively selects and manages a portfolio of securities to outperform the market. Additionally, the company utilizes a bottom-up research process to identify attractive investment opportunities based on fundamental analysis. They also apply a top-down approach, considering macroeconomic factors to determine sector and market allocations. Standard Life Investments focuses on diversification, spreading investments across various asset classes and regions to manage risk effectively. The company also keeps an eye on environmental, social, and governance (ESG) factors, integrating responsible investment practices into their strategies. Overall, Standard Life Investments aims to deliver consistent, long-term performance by utilizing a combination of rigorous research, expert analysis, and risk management techniques.