What are Sinclair's guidelines for advertisers?

Sinclair Broadcast Group has established various guidelines for advertisers to ensure that advertising content aligns with the company's principles and standards. The overarching goal of these guidelines is to maintain the integrity of the advertising environment while effectively serving both advertisers and viewers. Generally, these guidelines require all advertisements to be truthful, not misleading, and to comply with applicable laws and regulations. Advertisers are expected to submit content that is appropriate for all audiences and that upholds community standards. Additionally, Sinclair emphasizes the importance of avoiding content that is discriminatory, offensive, or in poor taste. Moreover, advertisements related to specific industries, such as political campaigns, alcohol, tobacco, or gambling, may have additional restrictions to ensure compliance with relevant legal and ethical standards. This helps maintain a level of responsibility and accountability for the viewers' interest and societal impact. Advertisers are encouraged to provide clear, accurate information while respecting the audience's diverse backgrounds and viewpoints. For the most precise and detailed information regarding Sinclair's advertising guidelines, it is recommended to refer directly to Sinclair's current web page, where guidelines may be explicitly outlined and updated to reflect any changes in policies or regulations.