What is the company's history and origin?

Haagen Dazs is a renowned ice cream brand with a captivating history and origin. Established in the Bronx, New York, in 1961, by Reuben and Rose Mattus, it has grown into a globally recognized name. The Mattus family's humble beginnings date back to the 1920s in Poland, where they acquired a passion for creating premium ice creams. The unique name "Haagen Dazs" was concocted to evoke an aura of Danish quality, despite having no Danish connection. Their dedication to artisanal craftsmanship led to the development of an intense, rich, and velvety texture that set them apart. After years of success in New York, Haagen Dazs expanded internationally in the 1970s, reaching Europe, Asia, and beyond. Today, the brand remains committed to creating exceptional flavors and using high-quality ingredients, ensuring an indulgent experience for ice cream lovers worldwide.