How do I track e-commerce transactions using Google Analytics?

Tracking e-commerce transactions using Google Analytics involves several steps to ensure accurate data collection and reporting. First, it is essential to have a Google Analytics account and the tracking code properly set up on your website. For e-commerce tracking, the user needs to enable e-commerce settings in the Google Analytics interface. This can be done by navigating to the Admin section, selecting the appropriate property, clicking on "E-commerce Settings," and toggling the enablement to "ON." Once the e-commerce settings are activated, the user must implement e-commerce tracking code on their website. This involves the use of enhanced e-commerce tracking with the Google Analytics tracking code. Depending on the website platform, this can be done through Google Tag Manager or directly in the website's code. The tracking code should capture key transaction details such as product IDs, names, categories, prices, quantities, and transaction amounts. After the implementation is complete, the user can test the tracking by generating a test transaction and checking the real-time reports in Google Analytics to ensure that the data appears correctly. Once data starts flowing, you can explore various e-commerce reports in Google Analytics, such as Overview, Product Performance, and Sales Performance, to gain insights into sales trends and customer behavior. For detailed guidance, it may be helpful to refer to the Google Analytics Help Center or documentation available on the website.