What is Gannett Co.'s approach to digital media?

Gannett Co. has embraced a multifaceted approach to digital media, recognizing the significant shift in how audiences consume news and information. At the core of their strategy is the understanding that digital platforms are crucial for reaching and engaging with diverse audiences. Gannett's digital media strategy includes investing in high-quality journalism while also expanding its digital offerings across various channels, including websites, mobile applications, and social media platforms. One key aspect of Gannett's approach is its commitment to local journalism. The company focuses on creating localized content that resonates with communities. This allows them to maintain relevance in an increasingly digital world. Gannett often emphasizes the importance of storytelling, utilizing different forms of media, such as videos and interactive graphics, to enhance the storytelling experience and provide more context to their journalism. Additionally, Gannett has invested in technology and data analytics to better understand audience preferences and behaviors. By leveraging data, Gannett can tailor content and deliver personalized experiences, contributing to user engagement and retention. The company is also exploring new revenue streams, such as digital subscriptions and advertising innovations, as traditional print advertising continues to decline. Overall, Gannett Co.'s approach to digital media reflects a commitment to adapting to the changing media landscape while prioritizing journalism's integrity and local relevance. For the latest updates and specific initiatives related to Gannett's digital media efforts, it may be useful to check their official website, where relevant information may be available.