What reports can I access to analyze my campaign performance?

Constant Contact offers a variety of reports to help users analyze their campaign performance effectively. Users can access email reports that provide detailed insights into key metrics such as open rates, click-through rates, bounce rates, and unsubscribe rates. These metrics are essential for understanding how recipients are engaging with email campaigns. In addition to basic metrics, users can also view recipient engagement reports that break down how individual contacts interacted with the emails. This can provide insights into which content resonated best with the audience. Furthermore, Constant Contact provides social media reports for those who utilize social sharing features, displaying how well posts associated with the campaigns are performing across various platforms. Users can also explore list growth reports to monitor subscriber growth, including new sign-ups and unsubscribes over specific time frames. All these reports are designed to give users a comprehensive view of their marketing efforts, enabling them to make informed decisions for future campaigns. For more detailed information on accessing specific reports, it might be helpful to visit the current Constant Contact website.