What are Klaviyo's pricing plans?

Klaviyo's pricing plans are structured to accommodate businesses of varying sizes and needs. Their pricing is generally based on the number of contacts and the features that are accessed. Klaviyo typically offers a free tier for businesses with a limited number of contacts, often allowing users to explore the platform's capabilities without financial commitment. As the number of contacts increases, the pricing escalates accordingly. This tiered structure can include different features such as advanced segmentation, automated campaigns, and analytical tools that provide insights into customer behavior. Larger businesses with substantial contact lists often opt for the higher tiers, which allow for more extensive features and capabilities that meet their marketing requirements. Klaviyo regularly updates its pricing model, so it is advisable for potential users to consult the pricing section on the official Klaviyo website for the most accurate and current information. Additionally, that page usually provides insights into the various plans, helping users to identify which option aligns best with their marketing goals. Overall, Klaviyo aims to offer a flexible pricing structure that is designed to scale with businesses as they grow.