Is Google Analytics free to use?

Google Analytics offers a free version that is widely utilized by individuals and small to medium-sized businesses for tracking website and app performance. This free version provides a robust set of features, including tracking visitor behavior, conversion rates, and real-time data, without any associated costs. For larger enterprises or those with more complex needs, Google Analytics also offers a premium version known as Google Analytics 360. This upgraded version comes with advanced features, increased data limits, and enhanced support, but it does require a subscription fee. Users interested in additional capabilities aside from the free version may find exploring Google Analytics 360 worthwhile. For more specific details or any inquiries pertaining to pricing and features, one may refer to the appropriate section on the Google Analytics web page.