Newell Rubbermaid, now known as Newell Brands, has a rich history that spans more than a century and involves the evolution of various product lines and brand identities. The company traces its origins back to 1903, when its founder, Edward Newell, began producing metal products for household use. Over the decades, this manufacturing focus expanded into a wide range of consumer goods.
In 1972, the company underwent a significant transformation by acquiring Rubbermaid, a company established in 1920 that specialized in durable plastic products. The acquisition marked a pivotal moment for Newell, as it allowed the company to diversify its offerings and tap into the popular plastic goods market. With this merger, Newell found a greater capacity for growth, leading to an aggressive expansion strategy that included a series of subsequent acquisitions.
Throughout the 1990s and early 2000s, Newell continued to build its brand portfolio, acquiring various well-known names in the consumer goods sector, including Sharpie, Paper Mate, and Elmer's, among others. These acquisitions allowed Newell to achieve a strong presence in many product categories, from writing instruments to kitchen goods.
In 2014, Newell Rubbermaid rebranded itself as Newell Brands after acquiring Jarden Corporation, which brought an even larger portfolio of brands under its umbrella, such as Coleman and Yankee Candle. This merger positioned Newell as a significant player in the consumer products market, facilitating greater innovation and market reach.
Today, Newell Brands continues to focus on product quality and diversification. The company aims to create a wide variety of innovative solutions that enhance the daily lives of consumers. For those interested in exploring more about Newell Brands and its extensive range of products, the company's current website may provide valuable information.