The creative processes followed by IPG's teams can vary based on the specific agency or discipline within the Interpublic Group of Companies. However, there are some common elements that many teams incorporate into their creative workflows. Typically, the journey begins with thorough research and understanding of the client's brand, audience, and objectives. This phase often includes market analysis, consumer insights, and competitor assessment. Once the foundational knowledge is established, teams move into brainstorming sessions wherein creative concepts and ideas are generated collaboratively.
Following the ideation stage, teams prioritize filtering and refining the ideas based on feasibility and alignment with the client's goals. This may involve creating mock-ups, storyboards, or prototypes to visualize the concepts better. Feedback is a crucial part of the process; therefore, multiple revisions may take place as designs evolve. Stakeholder involvement can significantly influence this phase, as agencies strive to ensure their creative direction aligns with client expectations.
Finally, once a concept is approved, execution takes place, whether it be in digital, print, or experiential formats. Throughout this process, IPG agencies often emphasize collaboration, innovation, and adapting to changing trends, which helps them deliver impactful campaigns that resonate with audiences. For more detailed information about their specific processes, current web resources may provide additional insights.