What marketing strategies does Entercom use for new shows?

Entercom Communications Corp. employs a variety of marketing strategies to support the launch of new shows across its network of radio stations. One primary tactic is leveraging its extensive listener base and community connections to create buzz around new content. This often involves targeted social media campaigns that engage audiences and encourage them to tune in for the premiere of new shows. Utilizing promotional announcements on existing shows serves another important strategy. By featuring teasers and interviews with hosts, Entercom can generate excitement and attract listeners from related programming. Additionally, the company often collaborates with local businesses and events to cross-promote new shows, which helps in reaching wider audiences who may be interested in the thematic content of the program. Entercom also focuses on digital marketing efforts, such as utilizing the company’s websites and app to highlight the new shows, providing listeners with easy access to tune in. E-mail newsletters are another effective tool that Entercom uses to keep loyal audience members informed and engaged with new programming. Finally, analyzing listener feedback and ratings helps Entercom refine their marketing approaches and improve future show launches. For more specifics on their strategies, it may be informative to check Entercom's current web page.