What happens if a campaign does not reach its fundraising goal?

If a campaign on Causes.com does not reach its fundraising goal, the implications may vary depending on the specific terms outlined by the campaign organizer. Generally, there are two common scenarios that can occur. In most cases, if a campaign does not meet its funding target, the funds that have been raised may still be collected and utilized for the cause, but the effectiveness could be limited due to the shortfall in total funding. The campaign organizer might choose to proceed with the project or initiative using the collected amount, although it may require adjustments to the original plan. On the other hand, some fundraising platforms operate on an "all-or-nothing" model. In this case, if the campaign does not reach its goal by the closing date, the funds raised are typically returned to the donors. This approach aims to encourage campaign organizers to set more achievable goals and motivates contributors to help meet those targets, knowing their support will directly contribute to a successful project. It is advisable for campaign organizers to clearly communicate the implications of their fundraising strategy to potential supporters to set appropriate expectations. For specific guidance or policies relating to fundraising goals, the current information on the Causes.com site can be useful.