What are Bing Ads and how do they work?

Bing Ads, now recognized as Microsoft Advertising, is an online advertising platform that enables businesses to create and manage ads that appear on Bing search results pages and across Microsoft's extensive network. The primary goal of this platform is to help advertisers reach potential customers by displaying ads relevant to their search queries, thus driving traffic to their websites or landing pages. The system operates on a pay-per-click model, meaning advertisers pay when a user clicks on their ad. To get started, advertisers create campaigns and ad groups within their account, defining their target audience, geographic location, budget, and bidding strategy. They can choose between various ad formats, including text ads, product ads, and responsive ads, which adapt to different sizes and placements. Bing Ads uses an auction system to determine which ads are displayed for specific search terms. Advertisers submit bids for keywords that are relevant to their products or services. The combination of the bid amount and the ad's quality, based on relevance and user experience, determines the ad's position on the results page. Advertisers can also track the performance of their campaigns through analytics tools provided within the platform, allowing them to optimize their strategies for better results over time. For more information about getting started with Microsoft Advertising, users can check the relevant sections on the current Microsoft Advertising webpage.