Verizon Wireless: #1 Carrier In JD Power Study

HomeConsumer blogJul 2012Verizon Wireless: #1 Carrier In JD Power Study
For the third straight time, JD Power has found that Verizon Wireless customers are the most satisfied when it comes to customer service. The company's most recent study, 2012 U.S. Wireless Customer Care Full-Service Performance Study -- Volume 2 and 2012 U.S. Wireless Customer Care Non-Contract Performance Study confirmed that Verizon Wireless is providing the best customer service, confirmed that Verizon Wireless is providing the best customer service, followed next by Sprint, then AT&T in third, and finally T-Mobile in last. For those of you that prefer pay per month plans or those of you that are considering switching from a contract plan to a no contract plan, look to Virgin Mobile as the study proves they have the best service for that category. This isn't exactly "news" per se as Verizon Wireless has emerged as the best cellphone carrier in the county and has held that ranking for some time, but it's always worth noting. AT&T has been struggling for several years now, and when the iPhone became available on other networks, the company lost any competitive advantage it may have had in the place. What's most important about a survey such as this is that it forces companies such as Verizon and AT&T to realize that customer service is part of the bundle of products that people are purchasing when they sign the contract. It's not just the phone and network but it's also about the customer service as well. How people are treated as customers is just as important, if not more important now a days than the actual product. Now more than ever customers have more information and more buying power, so they can just as easily leave a company's service as they can sign up for it. In a down economy it's as important as ever for the company to keep an eye on customer service as an important component to keeping it's customer base. Maybe that's how AT&T can get back into this race. The company that used to rank number one as the best cellphone carrier could get right back in this thing if they make sure they are going above and beyond when it comes to customer service. Hey it worked for Apple so why can't it work for the likes of T-Mobile and AT&T?

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Posted by GetHuman on Mon, 30 Jul 2012 7:53pm


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