Ok let's start with the good news. Verizon Wireless
is moving forward with the launch of it's new 4G wireless network. The new 4G network will provide faster download speeds, will allow phones to better stream video, and should help solidify Verizon Wireless'
already strong network. The bad news? The company is eliminating the existing unlimited data plan currently offered under the 3G network, and will institute a tiered pricing plan for the new 4G network. Verizon Wireless
will offer several different tiers of data plans to customers, depending on how much data the customer plans to use. The tiered approach will force the customer to forecast how much data they plan to use each month. This is surely going to lead to one thing, more charges for monthly overages. Who here really knows how much data they currently use?
All in all, while the transition to the tiered paying plan is going to be rough as customer complaints will grow due to increased monthly bill charges, in the end, both sides should beenfit. Customers will be more accountable for their cellphone plans and will have to decide if doing things like checking fantasy baseball teams or looking up random trivia on a phone is really a necessity, and Verizon Wireless
will be able to increase it's margins. Presumably, with more set costs, profit margins will expand, hopefully allowing the company to reinvest some profit into continually upgrading it's network. In the end, a strong network is what customers want...it's just going to be a little bit of a rocky ride getting there.
For more about Verizon Wireless'
new 4G network and ensuing tiered data plans, Click Here
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Posted by GetHuman on Tue, 1 Jun 2010 3:17pm