Apple: Playing Chess While PC Plays Checkers

HomeConsumer blogJul 2011Apple: Playing Chess While PC Plays Checkers
This isn't so much news as it is just a story about good business. A recent study by the Temkin Group found that consumers who purchase a Mac are more satisfied than people who purchase a PC. Over 800 people were polled, and Apple outperformed PC's in every category, but the most drastic difference was in....(wait for it) customer service! Shocking I know. In all seriousness though, Apple was more helpful in helping customers decide which computer to buy, had computers that are more easy to setup, and in general, had a more helpful customer service department. What it really comes down to is, Apple is more effective at training its staff to understand its products, which gets directly transferred to its customers through solid customer service. Anyone who has ever been in an Apple store can recognize this fact. As soon as you walk into an Apple store, you are greeting by a happy, helpful, willing, customer service representatives right there to help you decide which product is best for you, and that can't necessarily be said for PC's. The biggest knock against Apple is the cost of the products, but if you factor in the additional premium of getting excellent customer service, as well as a quality product, it's well worth the price.

For more on the results of the survey, click here.

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Posted by GetHuman on Thu, 7 Jul 2011 2:55pm


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