I don't like how Target features low prices for products online and then charges more i...

I don't like how Target features low prices for products online and then charges more in the store. **Today, in Watertown, Massachusetts, I made plans to go to Target and to Home Depot, right across the street. Both stores have websites that list all their products and filters to show only what's currently available in the store. Both websites tell you where in the store you can find the products.**So far so good. Home Depot charges the same price for a product whether you order it online or buy it in the store. Target almost always charges more when you go in to buy something off the shelf.**I know two ways to avoid this problem. One is to order online for in-store pickup. If I need to buy only one or two items, it's annoying for me to wait for a Target employee to pull the items from stock and collect them for me.**I can also tell the cashier that the online price is lower and they'll price match. But isn't it crazy that I have to tell a Target employee to match a lower price set by Target?**Sometimes, the in-store prices are not clearly marked and I don't even know what the price will be at the checkout. To check and match each item's price slows down the checkout line for the cashier and everyone behind me. That's not a good solution.**Why do I get a better price when a Target employee shops for me (if I order online for in-store pickup) than when I shop for myself? What can't I get the best prices shopping in the store?