Bagel Bites Customer Service Issues

To whom it may concern, I am reaching out to address concerns regarding the official Twitter page of Bagel Bites and its involvement in fan-related activities. While connecting with consumers and potential buyers is important, there is a risk in overly personalizing a brand account and blending the social media team's identity with that of the brand. The current situation involves fans issuing threats and engaging in harassment under the guise of the Bagel Bites Twitter page. This presents a negative image for both the page and the brand. It is crucial to avoid associating the brand with such harmful behaviors. I recommend guiding your social media teams to navigate fan communities more cautiously to prevent similar incidents. Thank you.