Dell: Making Money Through Twitter

As many of you know, we here at Gethuman.com have been following companies that use Twitter as a means of providing solid customer support and satisfaction. Often times what can get lost in the mix is a quantifiable value created from extending the company's reach to customers by using Twitter. Until now. Dell Sales stated the other day that it has generated $6.5 million in sales of computers, accessories and software through it's use of the social media outlet. While this number is small when compared to the company's overall revenue, it's an encouraging sign that companies are indeed focusing on customer's needs and are focusing on customer's requests, albeit, if they only come 140 characters at a time. Dell Sales representatives acknowledge the power of Twitter and the need for businesses to lean on the social media outlet by claiming “It’s a very vibrant channel for us and it’s growing aggressively. It’s not just our reach and growth that has progressed, it’s that it’s happening globally.” One can only hope that when the third largest seller of PC's in the world starts quantifying the impact of using Twitter to connect with it's customers, more companies will follow, creating better customer service for those of out there that so desperately need it.

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Posted by GetHuman on Thu, 10 Dec 2009 5:16pm