Comcast: Rebranding For Better Customer Service

Over the weekend, Comcast, the nation's largest cable company, launched Xfinity, the new brand that is intent on focusing on television, internet, phone services, and most importantly, customer service. Comcast already is loaded with content and looking to add more with it's pending acquisition of NBC Universal, however, the company is planning on using the Xfinity brand to tout it's recently improved customer service and technical upgrades. While the company is aware of public perception and it's reputation as a poor provider of customer service, Comcast, as part of the Xfinity brand, is offering customers a 30 day money-back guarantee, as well as a $20 credit if a technician misses an appointment. Of course the company still gives you a 4-6 hour window for the technician to actually show up to do the work, but this is definitely a step in the right direction for a company that is very aware of the public's perception of it's customer service.

For more about the Xfinity brand, Follow this link

Comcast (Xfinity) Phone Number & Customer Shortcuts, Ratings & More ›

Posted by GetHuman on Mon, 15 Feb 2010 3:15pm