Barnes and Noble: How NOT To Roll Out A New Product

HomeConsumer blogDec 2009Barnes and Noble: How NOT To Roll Out A New Product
Here at Gethuman, we realize we blog about technology companies more times than not and sometimes give them a bad wrap. In an effort to change things up, we wanted to try something different and write about a book company. Ok, we lied, we're writing about the newest piece of technology offered by Barnes & Noble that is in direct competition with the Kindle and other digital book products. Barnes & Noble recently rolled out it's newest product The Nook, and to say the least, customers have had a series of problems with the product as well as the customer service. While trying to replace a broken Nook, one customer called the company several times where they: waited on hold for over 30 minutes (a big Gethuman No-No); and were lied to multiple times that a replacement product was in the mail. While we would like to give Barnes & Noble the benefit of the doubt as this is a completely new line of business for them, as customer service advocates, we can only hope they learn from this experience to help supply paying customers with better service and products in the future.

To Read About the Whole Experience, Click Here

Barnes & Noble Phone Number & Customer Shortcuts, Ratings & More ›

Posted by GetHuman on Wed, 16 Dec 2009 3:40pm


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