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AT&T , they aren't going down without a fight. For all of the ridicule the company has received about dropped calls with the cellular network, and poor customer service with the land line company, AT&T U-Verse is fighting back, trying to do everything it can to keep customers. The newest move comes in it's cable TV offering, U-Verse, and AT&T U-Verse customers will no longer have to call customer service numbers in order to change or upgrade their service. The newest product roll-out will allow customers to change their service, or order or drop a channel, right on their TV screen.

You have to hand it to the company as it is apparently listening to customer complaints and is trying to cater to customer needs. Whether it was adding the newest Blackberry phone in an effort to keep customers from jumping ship to another provider, or now by adding on-screen functionality to it's cable service offering, AT&T is showing it's ability to assess and adapt to the changing environment. While these changes may seem like small potatoes to some, the company is exhibiting the skills and using it's impressive track record to adapt to the changing environment in order to maintain it's customers. As we all know, customers like to choose and have very little loyalty to companies that provide poor service, and apparently this move by AT&T proves it is not only aware of that fact, but it feels the need to react and adapt, in order to keep customers happy.

All of you AT&T U-Verse customers should keep your eyes peeled for the newest changes in your customer service. The company has said the product will begin rolling out soon, and please let us know what you think about it in our Feedback section. For more on the AT&T U-Verse customer service change, Click Here. ]]>